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维密2016大秀火爆依旧 中国供应商利润暴跌近9成zt by 震三江 on 2016-12-02

巴黎时间11月30日,2016年度“维多利亚的秘密”(以下简称维密)内衣秀在法国巴黎热力上演,中国四大超模刘雯、奚梦瑶、何穗、雎晓雯也集体亮相。
据了解,维密隶属美国中高档服装生产商Limited Brands集团,自1995年举办了首场时装展以来,今年已是第22年了,内衣秀也使得维密名声大噪。2015年,维密中国首店落户上海来福士广场。
尽管一年一度的维密内衣秀依然火爆时尚圈,但根据维密在中国的供应商维珍妮(02199,HK)11月28日发布的年中财报显示,其利润暴跌近九成。
维珍妮营收惨淡
维珍妮于2015年10月8日在香港主板上市,为全球领先的内衣商及向运动品牌提供设计和代工业务,其客户包括贴身内衣品牌Victoria s Secret、Bali、Maidenform、CalvinKlein、Warners等,运动品牌VSX、Adidas、Reebok、UnderArmour以及Champion等。
而维珍妮与维密的母公司、美国最大内衣零售商L Brands的合作长达15年,是其全球最大的内衣供应商之一,据中银国际控股有限公司的数据,维珍妮约35%的销售额来自L Brands。
根据L Brands Inc.数据显示,2016年9月,维珍妮销售同比上涨3%,但这主要是来自旗下日化产品的贡献(增长9%),而旗下维密产品的销售疲软,增长为0%。而去年9月,维密产品的增长率为8%。实体店的情况更为糟糕。除开电子商务的贡献后,维密实体门店的9月同店销售下跌2%,而去年同期有9%的增长。
通过对比不难看出,维密已经连续第三个月发展停滞了。不仅是9月同比增长0%,8月和7月的同比增长均为0%,而实体店连续三个月都出现了小幅下滑。
受大客户表现低迷的影响,维珍妮也在今年6月份就2016财年发出盈利预警,根据维珍妮中报数据显示,维珍妮中期盈利暴跌89.3%,从上年同期的2.174亿港元缩水至2324.4万港元。
维珍妮首席执行官洪游奕此前曾解释称,上半年因受多个主要品牌合作伙伴同时减少订单影响,导致集团收入下跌,加上固定支出无法减少等综合原因所致。他表示,集团净利润和毛利率大跌,是自2008年金融危机以来所面临的最艰难时期。不过他也指出,这仅是暂时性情况,有信心改善下半年的毛利率状况。
10月中旬,摩根士丹利发布报告,将该集团评级由增持大幅下调至中性,并将其目标价由11.4港元降至8.0港元,降幅近30%。
内衣企业过得不如意
从维珍妮的中期业绩报告中,《每日经济新闻》记者注意到,对比2015年和2016年的数据可以看出,相比于欧美、东南亚、南亚、日本等国家,其在中国内地的收入出现了断崖式下滑,从2015年的2.83亿港元跌至2016年的1.63亿港元。
不过,国内的内衣企业过得也并不如意。此前,都市丽人(02298,HK)、安莉芳(01388,HK)等内衣上市企业都纷纷发布了2016年上半年业绩预警(或收入下滑):都市丽人2016年上半年实现营收22亿元,同比增加0.2%,归母净利润同比减少35.6%。安莉芳2016年中期收益、净利双双大跌,其中公司拥有人应占溢利更是大跌38.47%至8934.8万港元。
据市场研究机构英敏特的数据,中国内衣市场规模在五年内翻了一番,增至180亿美元。市场咨询机构欧睿(Euromonitor)预计,到明年中国女性内衣市场的零售价值有望达到250亿美元,达到美国市场的两倍,到2020年这一数据可增长至330亿美元。一方面是整个内衣市场规模在扩大,但另一方面,对很多内衣企业来说,却面临着营收下滑、利润不断减少甚至亏损的经营困境。
鞋服独立评论员马岗告诉记者,内衣市场在国内出现较大销售下跌有两个原因:第一,定位相同的品牌呈现不断细分化的市场态势,新进的品牌开始在不同纬度上划分市场,不同于以年龄划分的市场定位,一些品牌从功能性切入市场以吸引消费者,从而抢夺顾客群体,造成某品牌的顾客流失,销售额利润因此受到冲击;第二,很大程度上与近年来新兴的销售渠道有关,比如电商尤其是微商以自营方式在内衣市场不断涌现,占领传统销售的市场份额。
马岗还表示,未来在内衣市场可能会出现两个方面的格局特征,大众品牌的市场集中度会越来越高,大量的市场份额会被少数品牌划分,而偏向于小众消费群体的品牌市场会越来越细分,会有细分领域的品牌产生并抢夺一些市场,形成切割市场的趋势。
http://finance.qq.com/a/20161202/003499.htm
巴黎当地时间11月30日,维多利亚的秘密大秀华丽开启,这也是维密首次在巴黎办秀。薄纱、蕾丝、羽毛、粉*河蟹*结美轮美奂,52位维密天使用最美的姿态诠释了什么叫做“性感”。

自动播放开关自动播放
今年是中国超模最多的一次!连续6年登上维密舞台的何穗;鬼马性感的奚梦瑶;首次登维密舞台的雎晓雯;时隔三年重返维密T台的刘雯。四大超模齐聚惊艳众人。

【Lady GaGa首度献唱开场】
今年Lady Gaga、The Weeknd、Bruno Mars三位表演嘉宾齐来助阵。The Weeknd、Bruno Mars多次参与大秀,Lady Gaga则是首次献唱。


The Weeknd盆栽哥多次参与大秀,俨然是“老司机”啦~


Lady Gaga几度出现在舞台开唱,首先在第一个The Road Ahead(前路奇缘)主题结束后,穿着性感蕾丝和粉色玫瑰印花裙出场,性感妩媚!唱的新专辑million reasons。而Lady Gaga二度出场的时候,她还自带白色羽毛,非常惊艳。
【Wuli“羽皇”张若昀、博主包先生现场看秀直播】
腾讯视频还与众多明星博主合作,带给你不一样的看秀之旅。当红演员张若昀受邀成为看秀嘉宾;知名博主包先生登维密专机陪天使飞往巴黎;时装专栏作者gogoboi与维密天使亲密互动直击台前幕后。

宇宙博主、包先生、张若昀在大秀现场

帅气的男神张若昀在维密现场
【精彩秀场 六大主题性感内衣】
2016维密大秀公布的主题有6个,分别是The Road Ahead(前路奇缘)、Secret Angel( 秘密天使)、Moutain Romance(山地罗曼史)、PINK Nation(粉红国度)、Dark Angel(黑暗天使)、Bright Night Angel(皓夜美人)。
主题一:The Road Ahead(前路奇缘)
这个主题出现了很多中国风的元素,比如中国结等。维密天使elsa hosk更是以中国龙开场,这个主题也传达出世界上独一无二的时尚设计感,多元文化元素融合,以及设计师手绘的炫目的异域图案面料。

含有中国风以及其它国家具有辨识度的元素加入服装的设计中。感觉会是网友发挥吐槽大赛的素材集合包。

中国超模奚梦瑶和刘雯也在这个主题惊艳亮相。




主题二:Secret Angel(秘密天使)
这个主题的设计灵感来源于40年代英格丽·褒曼演的一部二战爱情片《卡萨布兰卡》,表达着想要突破世俗枷锁前卫女郎的形象。灵感是来自旧时的黑白电影里的美好时光~耍性感气场强大的天使去这个主题~



主题三:Moutain Romance(山地罗曼史)
这个主题是所有主题中最有女人味的一个系列,向我们表达一个爱玩的天真女孩的故事,就好像尔卑斯山里的少女海蒂,不受束缚热爱自由。装饰性的翅膀非常有特点,羽毛伴着风火轮,“mountain top”大家跟着一起来。






主题四:PINK Nation(粉红国度)
这个主题我们看到了很多不同类型的街头风格,继续将粉嫩可爱的美少女路线进行到底。首次参加维密大秀的中国超模雎晓雯元气满满PINK走起。





主题五:Dark Angel(黑暗天使)
黑色的薄纱在走动中飘逸性感,让她散发出格外妩媚的气息,鬼魅元素让整个黑暗天使充满了诱惑,整个系列充斥着带有一些冷酷性感的哥特风。



何穗和奚梦瑶一改甜美范儿酷帅走秀。


主题六:Bright Night Angel(皓夜美人)
这个主题讲述着女人应该懂得享乐,会及时行乐,乐于拥抱生活,并且热爱生活的一种态度。最华丽的装饰用在这个主题,天使们宛若天边的星辰。



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Amazon Prime benefits

Amazon Prime benefits
amazon prime info
The world chief in online retail, Amazon.com Inc. (AMZN), runs one of the profitable retail membership applications: Amazon Prime. It has attracted hundreds of thousands of shoppers who pay to obtain a number of advantages. Its major options embody free two-day transport with versatile supply choices; entry to Prime media content material that covers hundreds of flicks, songs, TV applications, video games, and audio broadcasts; buying advantages and rewards together with 5% again for members with an Amazon Prime Rewards Visa Card; Alexa-assisted buying with early entry to unique manufacturers and offers; and free subscription to Kindle books and magazines.
Past these advantages, there are different, lesser-known gives obtainable for members. Investopedia gives a peek into a couple of them.
Don't miss to read this profitable information:

Get Paid for No-Rush Supply

Whereas Prime members are entitled to free two-day assured supply with many versatile supply choices, they'll capitalize on their obtainable time by choosing no-rush supply. At checkout, if members choose the free no-rush transport choice, they obtain a low cost that's utilized to the order at checkout or a promotional reward that's routinely utilized to buyer’s account towards a future buy as soon as the no-rush package deal ships. Nonetheless, cancelling the no-rush transport order or altering the supply choice will cancel the low cost or reward.

KEY TAKEAWAYS

  • Amazon gives particular advantages to its Prime members geared toward college students, households, and households.
  • AmazonSmile may help Prime members donate to charities of their selection.
  • Members utilizing these advantages have the potential to harness substantial financial savings on home items, school necessities, meals, and clothes.

Prime Wardrobe

Amazon gives Prime Wardrobe, which permits Prime members to strive on vogue objects at dwelling in addition to free returns of undesirable objects. Prime members can choose three or extra objects of clothes, sneakers, or equipment that are then shipped to them. The shopper then has seven days to strive on the merchandise and so they maintain solely the stuff they need. This providing is just like different fashionable subscription clothes containers like Sew Repair and Trunk Membership.

AmazonSmile

Donors can make the most of their Prime membership towards charitable causes. By means of its devoted AmazonSmile portal, Amazon donates 0.5% of the worth of a Prime member’s qualifying AmazonSmile purchases to a charitable group of a member’s selection. AmazonSmile additionally permits qualifying charitable organizations to use for a list on the portal to obtain donations.

Amazon Household

Amazon Household gives family-oriented gives, coupons, and age-based suggestions completely to its Prime members. Moreover, one can obtain as much as a 20% low cost on common subscriptions of merchandise like diapers and child meals, and a 15% child registry completion low cost that provides a free welcome field for parents-to-be and their offspring.

Amazon Family

Prime membership permits sharing via its Family program. Prime members can join and share Amazon advantages with the entire household—two adults (above 18 years) and as much as 4 teenagers (between 13 and 17 years) and 4 kids (as much as 12 years) could be related in a family. It permits sharing of Prime supply advantages, streaming entry to Prime Video, free books with Prime Studying, a provision to earn 2% rewards on Prime Reload, Prime Images and album sharing, free books with Amazon First Reads, limitless listening on Audible Channels, and early entry to Amazon Lightning Offers. Nonetheless, sure content material could also be shared solely with different adults.

Prime Wardrobe and Prime Pantry are two of Amazon's most up-to-date particular choices to its members.

Prime Pantry

Prime Pantry gives low costs and extra financial savings with a whole bunch of coupons on a regular basis necessities, like cereals, snacks, detergents, pet wants, child care, and wonder and grooming merchandise. As an alternative of shopping for in bulk, prime members can purchase solely what they want and after they want it.
Prime members will pay an extra month-to-month Prime Pantry membership payment to obtain free transport on all orders of $40 or extra or pay a flat $7.99 transport payment for every order positioned, whatever the variety of objects or variety of containers within the order.

Prime for College students

College students can take pleasure in Prime advantages at half the fee, which come with a 6-month trial and embody free two-day transport on eligible purchases. Qualifying college students obtain all Prime advantages for 4 years or till they graduate, whichever comes first. Prime for College students makes it straightforward to get school necessities like dorm necessities, textbooks, research provides backpacks, PCs, tablets, and different equipment.

Washington Publish Digital Entry

Prime members can take pleasure in digital entry to The Washington Publish, which incorporates entry to all web site content material and all Washington Publish apps. The month-to-month primary subscription pack is obtainable with the free six-month trial and is adopted by a flat cost of $3.99 per thirty days.
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